You may already be using the platform for pinning recipes or decorating ideas, but you may not be harnessing the power of it for marketing your business.
A lot of entrepreneurs overlook Pinterest for business. They don't have time, they have never thought of it to book clients or they aren't sure how to use it. So let's dive in on how Pinterest works.
Pinterest isn't social media, it's a search engine. Thank about how you are using it now...how to...tips for...etc...
Your clients are using it in the same way. The biggest mindset to understand is that it's NOT about the number under your name, it's NOT about more followers, it's about creating relevant content that drives traffic and then having a solid plan in place when you get that extra traffic.
A Few Ways to Grow Traffic
A few awesome things more traffic can offer:
Grow your email list at a faster pace by creating opt ins and sharing on Pinterest.
A boost in sales when pinners land on pins of your products and click through.
More eyes on your work which gives you the change to build know/like/trust.
Now that you're understanding that Pinterest isn't just social media and that it's a search engine, let's harness the power of the platform and make some giant results happen.
How To Make the Perfect Pin
Pinterest is your brand's editorial magazine! What kind of categories would you include for your brand? This is the chance to create connection beyond just the service you offer or the product you provide.
Some ideas for boards to extend your brand:
Lifestyle Boards: clothes, decor, travel
Serve your Clients Boards: What things can you pin that will help your dream client
Content for Your Clients Stage of Life: recipes, planning and life moments
Shift your Pinterest strategy and keep focus on your clients and not on you. What are they searching for on Pinterest? Hide your boards that don't fit your brand or serve your clients.
Focus on 5 boards and strategically name them so that when your clients are searching for content, they will find yours!
-Tips for Female Entrepreneurs- Serving: Entrepreneurs with Biz Tips
-Wedding Inspiration- Serving: Brides who share similar style
-Instagram Tips- Serving: People desiring to grow their following
The biggest thing to remember is that it's important to start simple and you can get fancy later. Create strategic boards with strong titles (think keywords used to search).
Also in this phase of your strategy you want to pin other people's content.
The Power of Searchable Keywords
If you've ever heard of Search Engine Optimization or SEO it's how you're rated on the search engines based on your search-ability. This means you want to focus on the words you're using in your 5 board descriptions to help make them easily found.
Did you know if you use strategic keywords on your Pinterest board descriptions, even search engines like Google can pick up on that! Double traffic!
This is how:
Title of board: Tips for Female Entrepreneurs
Description of Board: Strategies for Female Creative Entrepreneurs and Business Owners to Help You Harness Big Profits and Utilize Strategies, Tips, Tricks, and Techniques to Increase Profitability and Grow Your Audience Online.
You can see how the description is helping the RIGHT people land on this board and give pinners an idea of what to expect. Now you need to go through and spend some time on the keywords and making sure each board is properly named and described using top search keywords.
Apply For Rich Pins
Now that you have searchable boards, it's time to start pinning your own goodies. You will want to apply for "rich pins". This means when someone pins from your site, your name, icon and a link to your website is included in the pin which adds to your brand recognition and adds credibility to your pins. You do need to apply with Pinterest to be approved for this, but it is a simple process.
You can utilize meta-tags within your blog posts, on your images and be strategic about what will show up when people pin from your site.
You can pin your own content and upload your own pins that direct people back to your site. So if a blog post has just one image you can upload your own image and just link it to that blog post. Having a plan for traffic is important.
When someone lands on your page from your pin, what do you want them to do? How will you capture their information so that you can be in touch with them again with future sales/products/offers? you will want to have some sort of opt in or place where they can insert in their email address.
When you're looking at your overall strategy, you want to be pinning content that will guide people to a place where you can capture their information so that you're not just growing your Pinterest, but you're growing your email list and you are given another chance to show up in their lives serving them.
Follow The 80/20 Rule:
Follow the 80/20 rule, 80% is other people's content that will serve YOUR audience, 20% are your own content. You want to mix your stuff instead of having a separate board just for your work so that you are serving your audience with different content. Add value to their lives. Remember it is not about YOU, it is about them.
When you're pinning your own work you want to:
Make sure you are leading them to a URL on your site so you can track it with Google Analytics.
you are taking them to a place where they can "opt in" to join your list.
The content you're sharing is what you're promising using the keywords on your pin.
You are on your way to rocking Pinterest and taking advantage of the power of the platform.
Click below to receive your printable download of The Perfect Pin!