How about all of the above! They all account for a consumer to choose a product or service over another!
~Words by Seth Godin~
You can’t buy a brand...
Someone once said that your brand can be described by what someone says about your business when you walk out of the room.
Most people think it is your logo, colors or fonts. These are visual pieces that are important, but it’s more important on how you make people feel.
Setting expectations is part of the process and one of the biggest ways you can have happy, satisfied, raving fan clients. Whenever I see that someone has run into an issue with a client, somewhere along the way they failed to set the expectation and therefore, the client is feeling like they didn’t get what they paid for or were left with an unsatisfactory experience.
Set expectations on timeline, payment plan, delivery of product or service, how they are delivered, what the preferred way of communication is, how you plan to work together, and what your role is in their experience and what they are responsible for as clients.
Always make them feel special!
Let’s talk about building your brand.
1. Create Content
What does a person do when just starting a business? Start a blog. Start it as a way to document successes, failures, your mistakes (because none of us are perfect) and connect with people everywhere. They will connect with you if you are being the real you.
There is an art of engagement when you stop caring about YOUR life and start asking about THEIRS. ~Jasmine Star~
Always remember give, give, give, give. . . Sell! If you give to your consumers more than you ask for a sale, then they are more inclined to give you that sale.
2. Create Connections
It takes time to grow. Make one on one connections and grow by connecting with people one by one.
Be open on social media.
Consumers crave connection and like to build long-term relationships.
Be educational, entertaining and inspirational.
3. Educate Your Audience
Use social media to build your brand by creating educational content for your audience.
Create trust, because trust builds a brand. Serve others in this way. What can you do for your audience? It is all about them and not you!
You can build a brand by creating experiences, sharing content, educating your audience and creating personal connections.
Building a brand is not as costly as you think. Show up every day and just start. We all start somewhere and it takes time. The more you learn, the more it will all fall into place.