The difference between a headshot and personal branding:
A few shots of your profile
All look about the same
Only receive a few photos
Express yourself, who you are and demonstrate what you do and what you provide for your clients.
Tell a story through your photos.
Receive way more photos...100-200, depending on the plan you pick.
Use across all social media outlets, website, headers, ebooks, etc...
Editorial style photos of stock images just for you to pick from and use.
Who needs a Personal Brand Photoshoot?
Anyone who needs to grow their side hustle or business.
Anyone with a brand who needs to make that brand standout!
Photos with YOU in them will get more attention than the ones without them. People want to see the person behind the business...so look like a pro!
Where can they be used?
Headers on YouTube and Facebook.
Random photos throughout your website...not just the “About Me” page.
Background on your website with an overlay and faded out.
Social Media Posts and Stories
Advertising and Publications
What is involved in a Personal Brand Photoshoot?
It can require a huge amount of planning:
Planning with a Professional Brand Photographer...Like ME!
Planning the style of the photos
Planning the kind of photos you need and for what purpose
Planning Hair and Makeup
Planning a shot list-so we know what we need the day of the shoot.
Planning on where images will be used is beneficial so the photographer knows what format to use.
Square for Instagram
Portrait for Stories
The right amount of body in the frame
Dead space for quotes or words to be inserted
A Mood Board is great so you know what you are aiming for with your shoot. Pinterest is the best place for this. Create a board that you can share with your photographer and be sure to comment on each photo what you like about it, so your photographer knows what you need.
Plan and Story Strategy
Storyboard or Pin Board out all of your imagery needs.
What are your products and services and editorial stories you want to get out to your clients? Courses? One on One Services? Types of Photography? Products you sell? Services you provide?
Create a list of 5 editorial stories you want to tell in your photoshoot. Insert you name before each of these:
the story writer
the life coach
the health expert
the Wyoming Adventurer-communicate where you live.
Knowing what you want to show to your audience will help the photographer help you decide what types of photos to take and help you get your brand out there.
Brainstorm through Brand Boosters or Content Audit
How do you tell stories or explain content?
Ideas you have that you need photos to illustrate what you want to explain to your audience - your Brand Stories!
wrap packages with bows to illustrate free gifts or a giveaway
half body photo tossing paper into the trash to illustrate tossing out the old and bringing in the new or cleaning and organizing
Who else do you want in your photos?
If you want flowers around the room or in a photo, do you want to do it yourself or have a florist make them? Do you want or need professional hair and makeup? Nails? Clothes? How many outfits? Jewelry? Do you need a stylist to help you with all of these decisions?
Props are the little things that make a big difference! They are visual little cues that tell your dream client “Hey I’m for you!”
Written things-programs, worksheets, make it look authentic
Clothes on brand
Books on brand
Jewelry on brand
How will you use these photos?
From the shoot list and story board we can determine what you would like to do with your photos. We can decide if you want any text on your images, if you need more in a vertical or horizontal position, which locations to shoot with the best natural light, what feel you are looking for and the kind of blurred background to use.
Most of all. . . We will have fun, lots of laughs and create a friendship!