Stories that let you share all the moments of your day.
It enables you to share multiple photos, about 6 seconds each, and videos, about 15 seconds each, in a slideshow format. It’s an open table for appointments and more. Save live videos, add text and doodles, and multiple photos that disappear after 24 hours.
What to Post on Instagram Stories for Business?
It’s good to post a mix of fun, lighthearted content, as well as, promotional. Feature your products and services, contests, coupon codes, new blog posts, testimonials, quick how to’s or advice! But also use famous quotes, cute photos and personal things going on in life.
What to use in Instagram Stories?
Polls, Sliders or Question stickers creat engagement!
Ask questions, not only for engagement, but to help you shape your business. Ask your audience what they would like to see in your business, from you or in your feed. What offers they would love to see. “Ask me anything” with the Question sticker-answer them directly with direct messaging and screen shoot it to add to your stories.
Optimize your Profile Bio Link
You need 10,000 or more followers to put a link in your stories. Not everyone has this, so be sure to make the most use of the only link and option you get in your Bio Profile.
So instead of just linking and sending customers to your Homepage of your website you can send them to a landing page with options. Include the home page of your website, your blog with your newest blog post, your YouTube channel, an opt-in for a freebie (to grow your email list), to a discount or discount code. You can create a Landing page, which is a website with all the links you have to most everything and let them choose where to go or tell them which link to click on.
Geo Location Tags
This will help you show up in searches on Instagram. It can be as broad or narrow as you like. For instance I can GEO Tag the whole state of Wyoming or I could pinpoint it to the exact location of where the photo was taken.
Know ~ Like ~ Trust
Go deeper with your current followers!
Don’t always think you need to be perfect! No one is perfect! Cohesiveness looks amazing on your feed, but be real, be you and create trust in your stories. Using stories to show the real you in your life can help you gain more followers. Show people into your little part of the world. Post 5 times a day:
Relatable ~ who you are as a person
Educational/Enlightening/Entertaining ~ Something your audience can take away
Dialogue in the DM ~ Stories that encourage people to talk to you. Ask them a question or get them to ask you one
Tease them with by talking about something, like a new shampoo you are using. Don’t tell them what the name of it is. Get them to DM you and ask you what it is! ;)
Use these to help with interacting on you stories:
Don’t sell on social media. . .
Give them a place to go. Give them a freebie or a lead magnet. Give them something for exchange for their email address.
You have a FREE training. Put the link in your BIO or have them Swipe Up (if you have 10,000 or more followers) or add the Question box and have them insert their email address. Turn a follower into a client and build an awesome relationship.