Lifestyle product photography takes the product out of the realm of white or black nothingness and relieves it into the wild. I like to photograph your product in the real world and show off its features and uses.
The key to creating effective product photos is striking the right balance between the real world moment, while keeping in mind that it is still a product photo you are taking, and therefore has to do accomplish the same things as a traditional product photo. You want the product to easily recognized as the feature and focus of the picture. Just because it isn’t 100% distraction free, doesn’t mean your product photos should turn into a “Where’s Waldo?” cartoon. You also want to make sure we get a clear view of the product, showing off the most important and desirable angles. You just want to do all of that without being boring.
Lifestyle product photos are not going to be right for every business. For instance, if you sell commodity items where price is the main factor, lifestyle product photos may not worth your time. But for most people, it’s worth a shot. People would rather see a t-shirt on a model than on a flat surface. They’d rather see a phone case on a phone. They’d rather see a frying pan on a stove. Showing off your product in the context of the real world and as part of a story not only gives you a more interesting and inviting product page, it could also translate to real results. People can start to visualize what it will be like for themselves to experience your product.
Schedule your product or any personal brand photography today!