No one enjoys being hit with pushy sales pitches. Buy Buy Buy!
A rule of thumb for marketing is 80 percent of your content (on social media or email or blog) should be considered helpful and interesting to your followers and only 20 percent should be considered “sales” or “self promotional” content.
For Twitter you should bump that ratio to 90/10.
This will keep posts fresh and interesting and not bog people down with so much identical sales pitch.
Tips, Tricks, Advice, Give...Then ask to receive.
4. Promote Others
Share interesting and helpful content that you know your followers will find useful.
Not only does promoting others allow you to post more and remain at the top of your followers minds, it also adds variety to your posts.
5. Engage Through Video Content
Video content will dominate on social media platforms and I believe it already has.
Huge struggle for me! I am not relaxed with video content. I want to do it...but feel uncomfortable. Everyone says the more you do it the better it gets. So I am always striving and trying to do better in this area.
I am not saying just take a ‘selfie’ and post it to your stories feed. I am talking more like “live video” stories or using YouTube.
Did you know you can grow 49% faster by doing this! Also, YouTube has become a powerful platform. I know my husband uses it on a daily bases to find out how to do something. He used it to help him build his garage. He learned the right way and wrong way of doing thing.
Be human and talk about what is happening over the weekend events you are attending or the inside scoop behind your day to day business.
Sharing more than your business provides a far more authentic persona for people to connect. People want to do business with people, give them a glimpse of who you are.
And remember...Never stop engaging! Never stop retweeting and responding. Stay on top of your content.
What is it? How can you use it to help with your social media content? And why do you need it to grow your business?
Your brand is made up of so much more than your logo and font choices...
It is how your business interacts with your clients, how those clients perceive you and what sets you apart from everyone else.
Think about all the places you use photos for your business.
social media ~ Facebook, Instagram, Twitter, Pinterest
graphics for paid advertising
on your newsletter
thank you notes
Brand imagery includes headshots and profile images with the products and services you sell.
Social Media Graphics
Brand photos can also be used for social media graphics and blog post graphics. Which example are you drawn to the most?
We are visual people, drawn to images over text. They help us to digest information. If I were searching on Pinterest and came across these, I would pin the one with photos.
Customized images can help with these graphics to fit your style and brand.
Most of us relate to others when we can see the face behind the company. When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with and would love to be part of that experience. It increases engagement more than text only content. And consistency is always key!
If you are interested in more about Brand Photography, you can check out my website.
Feel free to leave a comment with any questions you may have. I love to hear from you.