Most of us entrepreneurs have a brand, but frequently that brand stops after you’ve picked out a logo, fonts and colors.
But a true brand has a voice and it makes people feel something. When it comes to social media, especially as business owners, it’s easy to want to hide behind your product or service, only showing your work and ignoring the fact that you even exist.
I know most of us feel like nothing in our life feels worthy of social media. What could I possibly post that could get likes and comments?
Welcome to the life as an entrepreneur: when if feels like everyone else is out for happy hour on the rooftops at sunset and you’re heating up a microwavable dinner so you can keep working. Remember...social media feeds are highlight reels. The name of the game is thinking about how you can create connection.
Choose things like food, animals, clothing, traveling, TV shows, etc...
Create a connection with your followers beyond what you do.
You want them to feel like they know you because that’s The first step in the know/like/trust factor.
How to show YOU...
Take a selfie, grab your bestie, set a self timer. YOU need to be showing up in your feed. Instagram should be every 3 to 9 photos.
Give them a peek behind the scenes...where you work, how the space looks. Where you create your magic?
What is it that your followers don’t know about you. Share pets, kids, home, favorite vacation spots, the books you’re reading, etc...
Invite Engagement Authentically
It will take time, but consistently invite your audience to take action...every...single...post, every single day.
When you include small invites to every post, people can get excited to talk action with you. That is what Social Media is...being social.
Double tap if:
Tag 3 friends below who:
Comment your favorite below:
Use emojis to describe:
Click my latest post to see:
Some posts will still hear crickets, but on the ones that take off - they will really take off and engagement is the name of the game when it comes to conquering those algorithms!
You might not be a writer...I am not, but you are a story-teller...
Explain why this matters. Our feeds aren’t just marketing or highlight reels, they are modern day journals, the way that we store our memories.
Facebook shows me my memories almost everyday. Things I have totally forgotten about. Thanks Facebook!
Tell your audience a story about your work: the creation process, how you chose it, what your clients were like and why they hired you. You can even ask your clients to share THEIR stories. Why did they hire you?
Serve you clients by doing a story justice and ask yourself “Why does this matter to my ideal client?”
You got this!
Remember...Your worth is NOT wrapped up in numbers: It doesn’tdefine your success. Show up in meaningful ways no matter how many followers you have.